Go-to-market & sales leadership advisory

Take clear bearings. Grow with purpose.

Nobska Point Strategies helps B2B technology companies turn a good product into a repeatable revenue engine, with a sharper go-to-market plan, a stronger sales team, and partner channels that scale.

Go-to-marketStrategy & market entry
Fractional leadershipInterim CRO / VP Sales
Sales teamsHiring, process & comp
ChannelsPartner & MSP programs
Services

Senior sales leadership, when and where you need it.

Engagements range from a focused strategy project to hands-on leadership inside your revenue team. Every one starts with an honest read of where you are today.

01

Go-to-market strategy

Define who you sell to, how you win, and the path to get there.

  • Ideal customer profile & segmentation
  • Market entry & regional expansion plans
  • Pricing, packaging & competitive positioning
  • Revenue targets tied to a realistic plan
02

Fractional sales leadership

An experienced sales executive on your team, part-time or interim, without the cost of a full-time hire.

  • Interim CRO / VP of Sales coverage
  • Pipeline reviews & deal coaching
  • Forecast discipline & board-ready reporting
  • Bridge support while you recruit a permanent leader
03

Sales team building

Build the organization, process, and incentives that make growth repeatable.

  • Org design, territories & hiring plans
  • Interview loops & onboarding
  • Compensation plans that drive the right behavior
  • Sales process, stages & CRM hygiene
04

Channel & partner programs

Reach more customers through the partners who already serve them.

  • Partner program design & tiering
  • MSP, reseller & distributor recruitment
  • Partner enablement & co-selling motions
  • Channel economics & conflict rules
Approach

From first bearing to steady course.

Step one

Take bearings

A candid assessment of your market, pipeline, team, and numbers, so we agree on where you really stand.

Step two

Chart the course

A focused plan with clear priorities, owners, and measures. It fits the stage you're at and the resources you have.

Step three

Steer together

Hands-on help putting the plan to work: coaching leaders, running cadences, and adjusting as the market answers back.

About

Built on time in the field.

Strategy is only useful if a sales team can carry it out on Monday morning.

Patrick Hurley founded Nobska Point Strategies to give growing technology companies the kind of sales leadership he practices every day. He is a senior sales executive running the Americas business at Acronis, the global cyber protection company.

He brings that operator's view to every engagement: practical plans, clear measures, and a focus on the people who have to carry them out. The firm takes its name from Nobska Point Light on Cape Cod, a fixed point that helps ships find their way.

Contact

Let's find your bearings.

Tell us a little about your company and what you're working toward.

Or connect on LinkedIn.